Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner by Galit Shmueli, Nitin R. Patel, Peter C. Bruce

Download Book Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner by Galit Shmueli [PDF/ePUB]

Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature." —computingreviews.com Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data. From clustering customers into market segments and finding the characteristics of frequent flyers to learning what items are purchased with other items, the authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods, including classification, prediction, and affinity analysis as well as data reduction, exploration, and visualization. The Second Edition now features: Three new chapters on time series forecasting, introducing popular business forecasting methods including moving average, exponential smoothing methods; regression-based models; and topics such as explanatory vs. predictive modeling, two-level models, and ensembles A revised chapter on data visualization that now features interactive visualization principles and added assignments that demonstrate interactive visualization in practice Separate chapters that each treat k-nearest neighbors and Naïve Bayes methods Summaries at the start of each chapter that supply an outline of key topics The book includes access to XLMiner, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to assess their comprehension of the presented material. The final chapter includes a set of cases that require use of the different data mining techniques, and a related Web site features data sets, exercise solutions, PowerPoint slides, and case solutions. Data Mining for Business Intelligence, Second Edition is an excellent book for courses on data mining, forecasting, and decision support systems at the upper-undergraduate and graduate levels. It is also a one-of-a-kind resource for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.

How to download Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner eBook online in the US, Canada, UK, Australia and other countries? If you want to fully download or read online Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner a book by Galit Shmueli, you are in the right place. This website provides the opportunity to read books or download for free.

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” ― Albert Einstein

Do you read books like Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner and other similar books? We like Data Mining For Business Intelligence - Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner, and everybody loves them as well much more when they are totally free, right? You are in the best place to get your favourite books and download or read it with free of charge on our site.