The Power Of Experiments - Decision Making In A Data-Driven World by Michael Luca, Max H. Bazerman

Download Book The Power Of Experiments - Decision Making In A Data-Driven World by Michael Luca [PDF/ePUB]

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

How to download The Power Of Experiments - Decision Making In A Data-Driven World eBook online in the US, Canada, UK, Australia and other countries? If you want to fully download or read online The Power Of Experiments - Decision Making In A Data-Driven World a book by Michael Luca, you are in the right place. This website provides the opportunity to read books or download for free.

“If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals.” ― J.K. Rowling

Do you read books like The Power Of Experiments - Decision Making In A Data-Driven World and other similar books? We like The Power Of Experiments - Decision Making In A Data-Driven World, and everybody loves them as well much more when they are totally free, right? You are in the best place to get your favourite books and download or read it with free of charge on our site.