101 Things I Learned® In Product Design School by Martin Thaler, Sung Jang, Matthew Frederick

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An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as: - Why all design occurs in relation to the body - Why every product must be designed as part of a system - The difference between clever and gimmicky, and between kitsch and camp - Why every product has a "right" weight - Why it's usually more effective to persuade through story than argument Written by three experienced design instructors and professionals, 101 Things I Learned(R) in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day.

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“It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” ― Roy T. Bennett

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